About Trustpilot
Trustpilot is a global review platform that prioritizes transparency and the consumer voice. Founded in Copenhagen in 2007, it now serves users in over 25 countries and supports reviews in 20+ languages. Unlike closed feedback systems controlled by brands, trustpilot.com allows any consumer to leave a review — making it one of the most open and trusted feedback ecosystems in the world.
The platform hosts reviews for millions of businesses — from SaaS platforms, e-commerce stores, and banks to travel companies, logistics providers, and local services. Each company profile shows a TrustScore (1–5 scale), full review history, response records, verified badges, and analytics like review frequency and timing. Filters allow users to sort by star rating, country, language, or tag, helping both buyers and B2B researchers make informed decisions.
Its audience is broad: consumers vetting brands, marketers tracking reputation, and B2B teams analyzing supplier reliability. Many companies — particularly in fintech, fashion, travel, electronics, and health — actively manage their presence, respond to feedback, and integrate reviews into their sales flows.
A standout feature is invitation-based reviews, where businesses collect verified feedback directly via CRM tools. Additionally, Trustpilot publicly displays flagging and moderation activity, offering transparency into how disputes are handled — something rare in the review industry.
Ultimately, Trustpilot is more than a ratings site. It functions as a real-time reputation engine, surfacing signals around customer satisfaction, product quality, and brand trust in highly competitive markets.
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