Inside JB Hi-Fi: What Makes It Unique
Jbhifi.com.au is one of Australia’s best-known electronics and entertainment retailers. Founded in 1974 in Melbourne, it now operates over 330 stores across Australia and New Zealand, including through its dedicated New Zealand site, jbhifi.co.nz. The brand serves millions of customers with a broad product range — from TVs, laptops, and gaming gear to home appliances and even vinyl records.
In the 2023–24 fiscal year, JB Hi-Fi reported total group revenue of approximately A$9.6 billion, driven by strong performance both in-store and online. Online sales alone contributed around A$682 million in Australia, while New Zealand saw over 30% growth, reaching NZ$42.6 million.
The platform supports a wide range of payment methods, including Visa, Mastercard, PayPal, Apple Pay, UnionPay, Afterpay, Zip, and Latitude Pay. Customers can also pay with JB gift cards and benefit from a secure and efficient checkout experience.
What truly sets JB Hi-Fi apart is its distinct in-store identity — handwritten signs, casual product notes from staff, and a relaxed, low-pressure atmosphere. While originally focused on entertainment, the company has evolved: today, over 80% of sales come from tech and hardware, with growing traction in home appliances and smart home categories.
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