What Is Wildberries?
Wildberries is the largest online retailer in Russia and a major player across Eastern Europe and Central Asia. The platform — accessible via wildberries.ru — offers over 500 million SKUs across thousands of brands, covering fashion, electronics, home goods, cosmetics, books, and even groceries.
The European version, wildberries.eu, serves countries like Poland, Slovakia, Germany, and the Baltics, displaying prices in euros and adapting delivery options by region. The site supports multiple languages and provides both courier and pickup-point fulfillment.
Wildberries processes over 700,000 orders per day and operates a network of 35,000+ pickup points. It continues to expand its ecosystem with services like installment payments, video commerce, and integrated seller tools — positioning itself as more than just a marketplace.
- Active in over 15 countries
- Accepts payments in RUB, EUR, KZT, and local options
- Operates its own logistics and last-mile delivery
- Offers app-specific deals and separate mobile catalog behavior
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