What briefs for Reuters data usually want
Briefs that ask for Reuters data usually want one of three things. The first is fast headlines for trading or monitoring: headline, dateline and publication timestamp as soon as a story appears. The second is coverage research: which topics and regions the agency covers, how often and from where, built from topics, regions and datelines. The third is measuring how Reuters stories spread through the media, and that needs no access to reuters.com at all.
The third case is the one clients most often overlook. Wire copy carries an attribution line wherever it is republished, so counting pickups across other outlets shows which stories travelled, how fast and where. That is a legitimate media analysis built entirely from other sources.
All three start from the same fields: headline, dateline, byline, publication and update timestamps, topics and region, with the collection timestamp on every row.