On NOW a season can change membership without leaving the service: since 21 August 2026, House of the Dragon S1 needs Entertainment & HBO Max, while S2 and S3 stay on Entertainment.
A NOW scraping project is scoped by storefront and membership rather than by page count: the HBO Max shelf in the UK and Ireland, say, or Sky Cinema with its end dates, or the Italian Entertainment pass. We build the NOW scraper on the sitemaps, which Sky already cuts by membership, pull the record behind each title and season, pair British and Irish rows on their shared ids and match Italian titles by name, year and cast. You get CSV, JSON or XLSX files or an API feed, in a schema agreed up front.
Anti-bot handling, proxy rotation and CAPTCHA solving are ours to run. The limits are fixed as well: public catalogue pages only, no sign-in, nothing from the player, the streams or the DRM, and nothing about members - no accounts, watchlists or viewing history.
Browse NOW TV catalogue rails in the app and you get tiles; the website is more generous. Nearly every title page ships the complete record of the title, its seasons and its episodes in the page source, readable without an account. From it we extract NOW data for every show, season, episode and film:
As of September 2026 the UK sitemaps list about 3,800 titles, 4,800 seasons and 57,000 episodes, the Italian ones about 510 series and 680 films. The record has no year on series, no viewing figures and no price per title: price belongs to the membership, never to the show.
Change over time is where NOW data pays, and most of it is written into the record itself.
Monthly lists of what's on NOW TV, what's coming soon and what's leaving NOW TV are the difference between two snapshots.
NOW, formerly NOW TV, sells the Sky streaming catalogue by the month rather than on a Sky TV contract: one NOW TV membership at a time, flexible or on short saver terms, no dish and no box. In Britain it is Sky UK Limited trading as NOW. The NOW TV catalogue behind that one brand is really two. nowtv.com serves the UK and Ireland from a single library - a title keeps the same id in both, lives at /watch/ for British viewers and /ie/online/ for Irish ones, and carries the same windows and certificates. nowtv.it belongs to Sky Italia, is written in Italian and has its own ids, rights and prices; its NOW TV catalogo completo, split into catalogo film and catalogo serie, is a separate dataset.
The standalone Hayu membership closed on 10 August 2026. Italy sells the same idea as passes - Entertainment, Cinema + Entertainment and Sport - with a Premium add-on in place of Boost.
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On NOW the question is rarely whether a title exists. It is which membership unlocks which season, which Sky channel the show came from and when it leaves - and a NOW TV list of shows or movies list that cannot answer those three is just an A-Z.
None of them can use a list that forgets which membership a season sat in last month, which is why every row keeps its storefront, its tier and its date.
Learn how to use web scraping to solve data problems for your organization
Leveraging advances in technology, the AI-powered web scraper has skyrocketed in demand and is helping to expand capabilities by automating tedious daily tasks and speeding up data collection from thousands of websites several times over.
Web scraping is a method of obtaining web data by extracting it from pages of web resources with the help of a program, that is, in automatic mode. It is used to syntactically convert web pages into more usable forms.
If you specialize in machine learning, you need to feed large amounts of data to the algorithms. Web scraping is the easiest and the most efficient method of collecting the data from all over the Internet.
As a managed web scraping agency, ScrapeIt builds, runs and repairs the NOW collection itself; you receive the data as files or an endpoint without touching a crawler or a proxy account. The usual first step is a paid sample - every HBO Max title with its seasons, certificates and end dates, for instance, or one membership in the UK and Ireland set against its Italian counterpart - so you can check the membership mapping against your own records before fixing a cadence. Files go to an S3 or GCS bucket, over SFTP, to a webhook, or straight into your own database.
We found no public one: no developer portal, keys or API documentation and no affiliate catalogue feed, while NOW's partner deals with EE TV, Apple and others cover billing rather than data. The website draws on an internal Sky content service queried per territory, but it also ships the full record inside each title page and cuts its sitemaps by membership, so the whole catalogue can be rebuilt from public pages. We deliver that as a NOW TV API of our own, queryable by storefront, membership segment, channel or end date and refreshed on the cadence you set.
NOW TV is available in three countries, and they run two catalogues. Ireland shares the British library on nowtv.com: the same titles, ids, windows and certificates, with euro prices and a Sports Extra membership for Premier Sports and TNT Sports, so the NOW TV Ireland catalogue differs from the UK only at episode level. Italy is separate: a smaller library in Italian, Italian certificates such as PT, BA and 14, and current HBO series filed under Sky Atlantic, after some completed HBO series left in January 2026. Even the Gracenote id differs between the British and Italian records of one show, so we match the two on title, year and cast.
Current UK list prices are GBP 7.99 a month for Entertainment, 9.99 for Entertainment & HBO Max and for Cinema, and 34.99 for Sports or 14.99 for a 24-hour Day Membership, with Boost at 6 and Ultra Boost at 9; six-month Saver plans cut the two Entertainment tiers to 4.99 and 6.99. The NOW TV price in Ireland is EUR 8.99 for Entertainment, 11.99 for Entertainment & HBO Max and for Cinema, 38.99 for Sports and 33.99 for Sports Extra, with Boost at 5 and Ultra Boost at 8. Italy charges EUR 8.99 for Entertainment, 11.99 for Cinema + Entertainment, 29.99 for Sport and 10 for Premium, less on 12-month terms. We record these NOW TV packages and prices on every run.
Departures are read from the end timestamp on every title, season and episode, so a title shows as leaving long before the app's 30-day countdown, and a dated run history also catches seasons that move between memberships. Sky Cinema and live sport justify a daily run, since film windows are the shortest on NOW and the events calendar changes every day, while Entertainment, the HBO Max shelf and the Italian storefront can go weekly. Each run is stamped with its date and delivered as CSV, JSON or XLSX, or through our endpoint, to cloud storage, an SFTP server, a webhook endpoint or straight into your warehouse.
There is no single yes or no: it turns on what is collected and how it is used, and the UK terms of Sky UK Limited, last revised in July 2026, restrict NOW to personal, non-commercial use and bar VPNs and proxies that disguise a device's location or get past content protection. The Italian storefront follows Sky Italia's own conditions, and the robots file on nowtv.com keeps title pages and sitemaps open. Our work stays inside that - catalogue metadata from pages anyone can open, no sign-in, no video or DRM, no attempt to reach content fenced off by geography - and your counsel judges your own purpose and jurisdiction.
Step 1 - Make a Request
You share your needs, expectations, and desired timeframe. We’ll suggest the best solution based on your request and budget.
Step 2 - Configuring Custom Web Crawlers
Our specialists configure the crawlers and extract a sample dataset for your review before proceeding with the full-scale extraction.
Step 3 - Collect and Deliver
Once you approve the sample, we launch the project and start full data collection. We gather, filter, and structure the data for easy use, delivering it on time in your preferred format.
Step 4 - Maintain and Support
Our team manages ongoing processes, monitors website changes, and supports all data extraction cycles. We can also help integrate data into your systems or create dashboards to simplify analysis.
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