Free to learn, paid to certify
Alison is an Irish online learning platform offering a large catalogue of free courses across business, technology, health, languages and personal development. The learning is free; the revenue comes from certificates, diplomas and advertising.
That model breaks the default course marketplace schema in a specific way. A price field collected naively returns zero for every row, which is technically correct and analytically useless. The commercial structure lives one level down, in what a learner can buy after completing: digital certificates, physical certificates, framed versions, each at its own price.
The catalogue is also multilingual - separate paths exist for Spanish, Portuguese and French course listings. The same course therefore appears under several addresses, which is a deduplication problem that has to be handled during collection rather than discovered in the delivered file.
Course listings carry substantial content for any visitor: title, category, level, stated duration, course type, description and the certificate options with their prices.
Get a Quote